"CRM in a Nutshell"
A FREE On-line Seminar for You to Interact with Worldwide Gurus
GCCRM is launching the 1st ever CRM Webinar in the region. This one-hour webinar offers a quick sip of
CRM for the busy executives. Tightly organized and condensed, you can learn and interact directly with
four renowned gurus in the field.
SPEAKERS: |

Sampson Lee
President GCCRM (China) |

Ro King
Founding Partner
Quaero Corp (US) |
 Paul Greenberg
President The 56 Group (US) |

Bruce Culbert
Founding Partner & Managing Director
BPT Partners (US)
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Highlights of the topics
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How to create a customer driven business strategy (related to products, services, etc.) that is responsive to the needs of a valuable segment of customers.
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How to design an appropriate experience that meets the expectations and values of the customer and the company.
- How to collect and store customer data and reviews the type of customer data available for use.
- How to select the right tools, techniques and technology for their CRM strategy.
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